GenuineClass

Name: Eileen Mullin

Location: New York, NY

Type of Business:
Computer classes and workshops for children

What does your business do?
At GenuineClass, we develop and implement a variety of programs, staffed by experienced technical instructors, to teach children about computers and programming. We offer workshops and classes to help build children's skills in math, art, puzzle- and problem-solving, music, computer programming, and language arts. Our classes, technology camp summer sessions, and computer- themed birthday parties all introduce children to computer operations and to creative uses of technology.

When and why did you start the biz?
GenuineClass was launched in December 2001 with a mission of providing computer resources for children and families to discover technology through hands-on activities. Initially launched with two New York City locations, GenuineClass aims to enhance children's understanding and use of technology by utilizing well-equipped labs managed by knowledgeable staffers who are IT professionals.

How Many People are in your Company?
1 full-time, 20 part-time instructors

Where's your office?
Our facilities are provided by Netcom Information Technology, serving the metropolitan New York City area with two locations -- one in Long Island City in Queens, and one in the Empire State Building in Manhattan.

What's the toughest part of running your biz?
Marketing while we're still small -- we need to build buzz to increase the number of customers, but it's a challenge to garner good press when our accomplishments are still works-in-progress.

What's the most fun part?
Teaching the kids. All of the hands-on activities that the instructors and I get to do with the children -- and the results we see --really validate what we're doing in starting the business.

Anything you would have done differently?
Begun networking sooner -- everyone you interact with has the potential to be helpful to you in growing your business.

What's next on the horizon for you and your biz?
We're opened our doors with a full-blown after-school program at the beginning of February 2002.

What advice do you have for others who are planning to take the leap?
Have faith in yourself!

How do you use Idea Cafe to help you with your biz (and/or your sanity)?
I use it to learn from others in the forums.

School (where, still in school, degree)?
Wesleyan University, BA. Psychology major.

Prior jobs or business?
GenuineClass was launched by Eileen Mullin, a former Wall Street executive who has written four books on Internet services and graphic design. She was vice president of global HR Internet Strategy for Merrill Lynch.

Favorite Food?
Peanut butter

Contact Info:
Eileen Mullin
eileen@genuineclass.com

Website:
http://www.genuineclass.com/